JP HOUSEHOLD SUPPLY LIMITED was established in 1985 as an independent company from the household paper sales division of JAPAN PULP AND PAPER COMPANY LIMITED.

Today, not limited to the household paper-related business, we have expanded our operations to address social issues in six different areas, including environmentally friendly pet-related products, disaster-relief ‘Toilet Trailers’ designed to protect lives and connect networks during disasters, and environmentally conscious non-fossil fuel power. We deliver a wide variety of products to our customers.”

One of our three key features is the ability to source the products and services our customers need globally (both domestically and internationally).
For example, disaster-relief ‘Toilet Trailers’ are sourced from the US and sold domestically. In addition, as a retail electricity provider of environmentally friendly electricity, we support our customers in decarbonisation.
We have established a structure to optimally coordinate and deliver a wide range of customer requests by leveraging our network with group and domestic/international partners.

The second feature is our strong planning ability, particularly in product planning. Since developing the coreless toilet paper ‘NoCore,’ patented for its resource and environmentally friendly features, we have independently planned and launched unique products, such as eco-friendly paper cat litter.
Furthermore, we have partnered with biotechnology companies utilising microorganisms to sell and expand products applicable in agriculture, livestock farming, and daily life. We grasp potential market needs, enhance synergies, and collaborate with manufacturers to develop ideas into products.

The third aspect is our human resources, or human capital. Our dedicated team in this small but highly efficient organization possesses strengths developed in the field, including technical expertise, know-how, and adaptability. With the belief that “sales strength is a reflection of human qualities,” we consistently focus on creating a workplace environment that values compliance, fosters open communication, and cultivates our human resources through the promotion of wisdom, innovation, action, creativity, and passion. Our human capital aims to grow and evolve together with our customers.

Our company operates a business that provides “a sense of security” and “kindness” to people in the areas rooted in daily life, addressing both “Itsumo” (everyday routines) and “Moshimo” (during emergencies) scenarios. For instance, in daily life, we support individuals suffering from Chemical Sensitivity and Fragrance Pollution through the Chemical Sensitivity Support Center, particularly via household paper products. Additionally, we assist ‘Ashinaga Ikueikai’, which supports children who have lost parents due to illness, disaster, or suicide, as well as children from families where parents are unable to work due to disabilities, by providing scholarships, educational support, and emotional care.

Moreover, in times of disasters, the synergy of the three elements – Self-Help, Mutual Aid, and Public Assistance – complement each other and is essential. When a disaster strikes, our toilet trailers, as well as neighboring municipalities toilet trailers, are immediately deployed to provide comfortable restroom facilities, contributing to the protection of lives through the establishment of the ‘Earthquake Toilet Network’. We are also actively promoting products such as ‘Emergency Storage Toilet Paper’.

You can count on JP HOUSEHOLD SUPPLY LIMITED for ‘Itsumo’ (daily routines) and ‘Moshimo’ (during emergencies) and ‘Korekaramo’(In the future ahead).

President and CEO

Matsura Takeyuki